Tracking and Measurement Program - Cohort 14
4 weeks
·Live Course
Your Instructors
Namratha Khyani
Course Overview
Welcome to the Tracking and Measurement Program – where marketers transform into data-driven performance experts.
This cohort brings together ambitious performance marketers, media buyers, digital analysts, and agency professionals who are ready to go beyond surface-level metrics and finally gain clarity on what’s really working in their campaigns.
You’re not here for fluff. You’re here because you know:
Ad spends without proper tracking = money wasted.
GA4, FB Pixel, Conversion API, and Enhanced Conversions aren’t optional anymore.
If you can’t measure it, you can’t scale it.
This cohort is built for those who want to confidently set up, audit, and optimize end-to-end tracking systems across platforms. Whether you're a beginner trying to get it right or someone tired of flying blind with inconsistent data — this is your foundation.
Together, we’ll:
Fix broken pixels and incorrect event mappings
Set up robust first-party data tracking systems
Master Google Analytics 4, Tag Manager, and Conversion APIs
Decode offline conversions and CRM integrations
Learn frameworks to build tracking systems for any funnel
By the end, you won’t just understand tracking — you’ll own it.
Let’s make your marketing measurable.
What you'll get out of this course
Learning objectives and goals will be outlined soon.
Course content
Week 9
1 item
Week 8
3 items
Week 7
2 items
Week 6
3 items
Week 5
2 items
Week 4
1 item
Week 3
3 items
Week 2
3 items
Week 1
7 items
Your Instructors
Namratha Khyani
Prashanth Joel
Founder - Measure Marketer
Hi, I’m Prashanth Joel Reniguntala, a Measurement and Tracking Expert specializing in advanced analytics and high-end tracking implementations.
With over 14+ years of experience in Google Analytics, Meta Pixel, Google Ads Tracking, and other marketing platforms - and 6+ years in complex Google Tag Manager implementations - I’ve built a reputation for delivering precise, actionable insights through expert data collection and tracking strategies.
Rahi Masum Reja
Tracking & Measurement Expert
Rahi Masum Reja is the creator of the popular Chrome extension Data Layer Checker Plus and is currently building an exciting new product, Signaly, alongside Prashanth. With over a decade of hands-on experience in Web Analytics, Rahi brings deep expertise and practical insights that have helped countless marketers and developers simplify their tracking and measurement workflows.
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