Tracking and Measurement Program - Cohort 15
11 weeks
·Live Course
Your Instructors




John Paul
Course Overview
Welcome to the Tracking and Measurement Program – where marketers transform into data-driven performance experts.
This cohort brings together ambitious performance marketers, media buyers, digital analysts, and agency professionals who are ready to go beyond surface-level metrics and finally gain clarity on what’s really working in their campaigns.
You’re not here for fluff. You’re here because you know:
Ad spends without proper tracking = money wasted.
GA4, FB Pixel, Conversion API, and Enhanced Conversions aren’t optional anymore.
If you can’t measure it, you can’t scale it.
This cohort is built for those who want to confidently set up, audit, and optimize end-to-end tracking systems across platforms. Whether you're a beginner trying to get it right or someone tired of flying blind with inconsistent data — this is your foundation.
Together, we’ll:
Fix broken pixels and incorrect event mappings
Set up robust first-party data tracking systems
Master Google Analytics 4, Tag Manager, and Conversion APIs
Decode offline conversions and CRM integrations
Learn frameworks to build tracking systems for any funnel
By the end, you won’t just understand tracking — you’ll own it.
Let’s make your marketing measurable.
What you'll get out of this course
Syllabus
Week 1 Jul 7 — Jul 13
Week 2 Jul 14 — Jul 20
Week 3 Jul 21 — Jul 27
Week 4 Jul 28 — Aug 3
Week 5 Aug 4 — Aug 10
Week 6 Aug 11 — Aug 17
Week 7 Aug 18 — Aug 24
Week 8 Aug 25 — Aug 31
Week 9 Sep 1 — Sep 7
Week 10 Sep 8 — Sep 14
Week 11 Sep 15 — Sep 21
Week 12 Sep 22 — Sep 23
Your Instructors
Namratha Khyani

Rajeshwar Muthyal

Prashanth Joel

Rahi Masum Reja

John Paul
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