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Tracking and Measurement Program - Cohort 15

11 weeks

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Live Course

Your Instructors

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John Paul

Course Overview

Welcome to the Tracking and Measurement Program – where marketers transform into data-driven performance experts.

This cohort brings together ambitious performance marketers, media buyers, digital analysts, and agency professionals who are ready to go beyond surface-level metrics and finally gain clarity on what’s really working in their campaigns.

You’re not here for fluff. You’re here because you know:

Ad spends without proper tracking = money wasted.

GA4, FB Pixel, Conversion API, and Enhanced Conversions aren’t optional anymore.

If you can’t measure it, you can’t scale it.

This cohort is built for those who want to confidently set up, audit, and optimize end-to-end tracking systems across platforms. Whether you're a beginner trying to get it right or someone tired of flying blind with inconsistent data — this is your foundation.

Together, we’ll:

Fix broken pixels and incorrect event mappings
Set up robust first-party data tracking systems
Master Google Analytics 4, Tag Manager, and Conversion APIs
Decode offline conversions and CRM integrations

Learn frameworks to build tracking systems for any funnel

By the end, you won’t just understand tracking — you’ll own it.

Let’s make your marketing measurable.

What you'll get out of this course

Syllabus

Week 1 Jul 7Jul 13

Week 2 Jul 14Jul 20

Week 3 Jul 21Jul 27

Week 4 Jul 28Aug 3

Week 5 Aug 4Aug 10

Week 6 Aug 11Aug 17

Week 7 Aug 18Aug 24

Week 8 Aug 25Aug 31

Week 9 Sep 1Sep 7

Week 10 Sep 8Sep 14

Week 11 Sep 15Sep 21

Week 12 Sep 22Sep 23

Your Instructors

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Namratha Khyani

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Rajeshwar Muthyal

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Prashanth Joel

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Rahi Masum Reja

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John Paul

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