Tracking and Measurement Program - Cohort 17

5.0

10 weeks

Live Course

Your Instructor

Prashanth Joel

Founder - Measure Marketer

Course Overview

Welcome to the Tracking and Measurement Program – where marketers transform into data-driven performance experts.

This cohort brings together ambitious performance marketers, media buyers, digital analysts, and agency professionals who are ready to go beyond surface-level metrics and finally gain clarity on what’s really working in their campaigns.

You’re not here for fluff. You’re here because you know:

Ad spends without proper tracking = money wasted.

GA4, FB Pixel, Conversion API, and Enhanced Conversions aren’t optional anymore.

If you can’t measure it, you can’t scale it.

This cohort is built for those who want to confidently set up, audit, and optimize end-to-end tracking systems across platforms. Whether you're a beginner trying to get it right or someone tired of flying blind with inconsistent data — this is your foundation.

Together, we’ll:

Fix broken pixels and incorrect event mappings
Set up robust first-party data tracking systems
Master Google Analytics 4, Tag Manager, and Conversion APIs
Decode offline conversions and CRM integrations

Learn frameworks to build tracking systems for any funnel

By the end, you won’t just understand tracking — you’ll own it.

Let’s make your marketing measurable.

What you'll get out of this course

Master Tracking & Measurement Fundamentals

Tracking Setup & Audits

Analytics Proficiency (GA4 & Beyond)

First-Party & Server-Side Tracking

Cross-Channel Attribution

Conversion Optimization Insights

Dashboards & Reporting

Course content

Week 1

13 items

13 lectures

5.0

Hear From Other Students

Being part of the Tracking & Measurement Program was one of the most valuable learning experiences I’ve had. It gave me clarity on topics like first-party vs. third-party cookies, iOS 14.5, and browser privacy. The sessions simplified Client-Side vs. Server-Side tracking, and tools like Stape.io boosted my confidence to set up tracking, custom domains, and extend cookie life-skills that once felt overwhelming.

Abhijit Moon

I can't tell what this course has done to my career, i would recommend for every performance marketer to take up this course because this course is so in depth that i am 100% sure no marketer would have ever known about this and advanced tracking! Kudos to Rahi especially for explaing it so so well in each of the course and to prashant as well! I got so happy with 1 course that ended up purchasing other as well! :)

Shruti Singh

Prashanth’s courses are a masterclass in staying ahead of the curve. In a fast-changing marketing landscape, his timely updates ensure you're always in sync with the latest trends. His depth, clarity, and precision in measurement and tracking are truly unmatched. If you're serious about performance marketing that drives results and scales, learning from him is a must.

Sachin Raturi

Digital Marketer

Your Instructor

Prashanth Joel

Founder - Measure Marketer

Hi, I’m Prashanth Joel Reniguntala, a Measurement and Tracking Expert specializing in advanced analytics and high-end tracking implementations.

With over 14+ years of experience in Google Analytics, Meta Pixel, Google Ads Tracking, and other marketing platforms - and 6+ years in complex Google Tag Manager implementations - I’ve built a reputation for delivering precise, actionable insights through expert data collection and tracking strategies.