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Advanced Tracking & Measurement Program - Cohort 1 (May-June 2024)

35 modules

·

37 lessons

Your Instructors

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Rahi Masum Reja

Course Overview

What you’ll get out of this course

Syllabus

DAY 1 - INTRODUCTION 1 lessons

Day 2 - What is Web Analytics? 1 lessons

Day 3 - Understanding of Google Tag Manager 2 lessons

Day 4 - Understanding of Google Analytics 4 1 lessons

Day 5 - Google Analytics 4 for E-Commerce 2 lessons

Day 6 - Understanding iframe 1 lessons

Day 7 - Understanding iframe 1 lessons

DAY 8 - Facebook Pixel 1 lessons

Day 9 - Facebook Pixel Web Events Tracking 1 lessons

Day 10 - Understanding of Server-side Tracking 1 lessons

Day 11 - Server-Side Tracking Setup 1 lessons

DAY 12 - Facebook Conversion API Setup 1 lessons

DAY 13 - Shopify Data Layer 1 lessons

DAY 14 - Facebook Pixel for Shopify 1 lessons

DAY 15 - GA4 Server side tagging for Shopify 1 lessons

DAY 16 - Google Ads Conversion Tracking 1 lessons

DAY 17 - Google Ads Conversion Tracking 1 lessons

DAY 18 - Google Ads Server Side Tagging 1 lessons

DAY 19 - Offline Conversion Tracking 1 lessons

DAY 20 - Google Ads Dynamic Remarketing 1 lessons

DAY 21 - Serverside on Google Cloud 1 lessons

DAY 22 - DataLayer on Custom Website 1 lessons

DAY 23 - DataLayer on Custom website 1 lessons

DAY 22 - DataLayer on Custom website 1 lessons

DAY 24 - Pinterest Tracking 1 lessons

DAY 25 - SnapChat Browser Side & Server Side Tracking 1 lessons

DAY 26 - TikTok Browser Side & Server Side Tracking 1 lessons

DAY 27 - Linkedin Browser & Server Side Tracking 1 lessons

DAY 28 - Bing Ads Conversion Tracking 1 lessons

DAY 29 - GA4 reports 1 lessons

DAY 32 - Google Consent V2 1 lessons

DAY 30 - GA4 Standard Reports 1 lessons

DAY 31 - GA4 Custom Reports 1 lessons

DAY 33 - APP TRACKING 1 lessons

FINAL ASSIGNMENT 1 lessons

Your Instructors

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Namratha Khyani

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Rajeshwar Muthyal

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Prashanth Joel

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Rahi Masum Reja