Advanced Tracking & Measurement Program - Cohort 1 (May-June 2024)
35 modules
·37 lessons
Your Instructors
John Paul
Course Overview
What you'll get out of this course
Syllabus
DAY 1 - INTRODUCTION 1 lessons
Day 2 - What is Web Analytics? 1 lessons
Day 3 - Understanding of Google Tag Manager 2 lessons
Day 4 - Understanding of Google Analytics 4 1 lessons
Day 5 - Google Analytics 4 for E-Commerce 2 lessons
Day 6 - Understanding iframe 1 lessons
Day 7 - Understanding iframe 1 lessons
DAY 8 - Facebook Pixel 1 lessons
Day 9 - Facebook Pixel Web Events Tracking 1 lessons
Day 10 - Understanding of Server-side Tracking 1 lessons
Day 11 - Server-Side Tracking Setup 1 lessons
DAY 12 - Facebook Conversion API Setup 1 lessons
DAY 13 - Shopify Data Layer 1 lessons
DAY 14 - Facebook Pixel for Shopify 1 lessons
DAY 15 - GA4 Server side tagging for Shopify 1 lessons
DAY 16 - Google Ads Conversion Tracking 1 lessons
DAY 17 - Google Ads Conversion Tracking 1 lessons
DAY 18 - Google Ads Server Side Tagging 1 lessons
DAY 19 - Offline Conversion Tracking 1 lessons
DAY 20 - Google Ads Dynamic Remarketing 1 lessons
DAY 21 - Serverside on Google Cloud 1 lessons
DAY 22 - DataLayer on Custom Website 1 lessons
DAY 23 - DataLayer on Custom website 1 lessons
DAY 22 - DataLayer on Custom website 1 lessons
DAY 24 - Pinterest Tracking 1 lessons
DAY 25 - SnapChat Browser Side & Server Side Tracking 1 lessons
DAY 26 - TikTok Browser Side & Server Side Tracking 1 lessons
DAY 27 - Linkedin Browser & Server Side Tracking 1 lessons
DAY 28 - Bing Ads Conversion Tracking 1 lessons
DAY 29 - GA4 reports 1 lessons
DAY 32 - Google Consent V2 1 lessons
DAY 30 - GA4 Standard Reports 1 lessons
DAY 31 - GA4 Custom Reports 1 lessons
DAY 33 - APP TRACKING 1 lessons
FINAL ASSIGNMENT 1 lessons
Your Instructors
Namratha Khyani
Rajeshwar Muthyal
Prashanth Joel
Rahi Masum Reja
John Paul
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