Program curriculum

Learn Most Advanced Pixel Strategies

  • 1
  • 2

    How to Install Facebook Pixel?

    • What are the different ways to Install Facebook Pixel

    • How to Install the Pixel using Partner Integration of Facebook?

    • How to install Pixel using a Plugin in Wordpress?

    • How to Install the Pixel by Hardcoding on the website?

    • How to Install the Pixel using Google Tag Manager

      FREE PREVIEW
    • Video: How to Install the Pixel using Custom Templates in GTM

  • 3

    How Facebook Pixel Improves Tracking, Targeting & Optimization

    • Understanding JavaScript Objects

    • Video: Objects Parameters are the Real Game Changers in Pixel

    • How Pixel Helps in Tracking?

      FREE PREVIEW
    • How Pixel Improves Targeting?

    • How Pixel Helps in Optimization?

    • How Pixel Helps in Optimization?

  • 4

    Best Way to Install the Pixel for Future Implementations

    • Implement the Facebook Pixel this way

    • Best way of Facebook Installation - Google Tag Manager (GTM)

  • 5

    What is Microdata? Why is it both dangerous and awesome?

    • What is Microdata? Why is it dangerous and awesome?

    • Video: How Facebook Captures Microdata using Pixel

    • Microdata Events in Facebook Analytics - Invisible Power of FB Pixel.

  • 6

    How Pixel uses Cookies - FBP and FBC Cookies

    • How Pixel uses Cookies - FBP and FBC Cookies

    • FBP and FBC Cookies

    • Video: How Facebook uses Cookies for Measurement and Optimization

  • 7

    Understanding DataLayers

    • What are dataLayers and its Importance in Measurement and Tracking?

    • Video: How to Read Values from dataLayer Objects [Objects, Arrays]?

  • 8

    Facebook Events - Going Beyond PageViews

    • Facebook Events - Track Beyond PageViews

    • Video: Importance of Facebook Events in Facebook Pixel

      FREE PREVIEW
    • Video: Standard Events & Custom Events and their Syntaxes ?

    • Video: Implementation of Standard Events & Parameters.mp4

    • Video: Sending Extra Information with Events - Object Parameters

    • Video: Going Deeper with PageView Events with UTM parameters

    • Video: Advanced Matching Options in Facebook Pixel

    • Video: How to implement ViewContent Event using DOM scraping Technique

    • Video: Implement Standard Events using DataLayers

  • 9

    Automatic Events & Automatic Event Setup Tool

    • The Birth of Automatic Events by Facebook

    • Video: The Automatic Event Setup Tool - No Coding Required

  • 10

    Implement Multiple Pixels on the website

  • 11

    Navigating The Events Manager Dashboard

    • Video: Understanding the Events Manager Dashboard

  • 12

    Advanced - Custom Events Implementations

    • Video: Scroll Depth Tracking using GTM (Google Tag Manager).

    • Video: Time Spent Tracking using GTM (Google Tag Manager).

    • Video: Advanced Time Spent Tracking using GTM (Google Tag Manager).

    • Video: User Activity (Time & Scroll) Tracking using GTM (Google Tag Manager).

      FREE PREVIEW
    • Video: Element Visibility Tracking using GTM (Google Tag Manager)

    • Video: Internal Link Click Tracking using GTM (Google Tag Manager)

    • Video: Outbound Link Click Tracking using GTM (Google Tag Manager).

    • Video: PDF Download Tracking using using GTM (Google Tag Manager).

    • Video: PageView Count Tracking with Cookies using GTM (Google Tag Manager).

    • Video: Visit Count Tracking with Cookies using GTM (Google Tag Manager).

    • Video: Mouse Over Activity Tracking with HTML Event Listener using GTM

    • Video: Dropdown Selection Tracking with Event Listeners, dataLayers using GTM

    • Video: Life Time Value Tracking with Cookies using GTM

    • Video: Advanced Form Funnel Tracking using GTM (Google Tag Manager)

    • Video: How to Scrape Content from Website to Send Content Ids for Dynamic Ads

    • Video: Classify Users into Low, Medium, and High Value Customer Segments using Regex Tables

    • Video: Single Page Application Websites Tracking with History Fragments using GTM.mp4

  • 13

    Custom Conversions

    • Video: Introduction to Custom Conversion

    • Video: How does Custom Conversions work

    • Video: Creating Custom Conversions for Standard Events with Parameters and URL Traffic

    • Video: Creating Custom Conversions For Custom Events and Custom Events with Parameters

    • Video: Role of Custom Conversions in Optimization for Ad Delivery

    • Video: How to Add Custom Conversions to the Ads Manager Reporting

    • Video: Conclusion - Custom Conversion

  • 14

    Custom Audiences

    • Introduction to Custom Audience

    • Video: How Website Custom Audience Work

    • Video: Different Sources available for Creating Custom Audience

    • Video: Basics for Creating Website Custom Audience

    • Video: Creating Custom Audience based on Standard Events and Parameters

    • Video: Creating Custom Audience based on Custom Events and Parameters

    • Video: Targeting and Exclusion of Custom Audience in Ad Sets

  • 15

    Pixel for E-Commerce Inventory

    • How Pixel Automatically update Product Inventory using OpenGraph, JSON, and Schema formats - Pixel for Dynamic Ads.

    • Video: How to Read Products Data from Data Layer and Send Product Ids for Dynamic Ads

    • Video: How to Read Data from Data Layer and Send Product Details with Purchase Event to Pixel for Dynamic Ads

  • 16

    Data Insights from Events in FB Analytics

    • Data Insights from Events in FB Analytics - Funnel Insights, Cohort Insights, Retention Analysis .

Most Comprehensive Pixel Course from Measure Marketer

Measure Marketer is India's First & Finest Marketing & Measurement Bootcamp. Measure Marketer believes measurement is the heart of all marketing. Learn & implement measurement strategies like a 10+ year experienced digital marketer.

Our Values

  • Aspire

    Implement High-End Tracking with Pixel Events

  • ACQUIRE

    Use an icon and text to communicate the value proposition and share the specific benefits of your offering. What makes it unique in your market?

  • ACHIEVE

    Use an icon and text to communicate the value proposition and share the specific benefits of your offering. What makes it unique in your market?

ABOUT THE INSTRUCTOR

A Measure Marketer with over 11+ years of experience in Google Analytics, Google Ads, Facebook Ads and over 6+ years of experience in handling complex GTM Implementations. Worked with enterprise clients on implementing end-end measruement strategies tracking all data points that matter to a business. Extremely good with JavaScript skills too. In this Facebook Pixel Course he teaches how important is Pixel and how to use Pixel to redefine your marketing and measurement efforts.

Prashanth Reniguntala

Founder, CEO

A Measure Marketer with over 11+ years of experience in Google Analytics, Google Ads, Facebook Ads, and over 6+ years of experience in handling complex GTM Implementations. Worked with enterprise clients on implementing end-end measurement & tracking strategies. Extremely good with JavaScript skills too. In this Facebook Pixel Mastery Course, he teaches how important is Pixel and how to use Pixel to redefine your marketing and measurement efforts.

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